Paid advertising.
With a clear objective.
Put your offer in front of relevant people with campaigns built around your business goals. We connect audience research, creative assets, landing pages, and tracking with a practical management plan.
From campaign setup
to the next improvement.
Choose the channels and campaign formats that fit your offer, then connect the advertising with the experience people reach after the click.
Google Search Campaigns
Plan keywords, ad groups, copy, and targeting around the products or services your customers are searching for.
Paid Social Campaigns
Develop campaigns for platforms such as Facebook and Instagram, with audience planning, creative assets, and a clear offer.
Shopping & Performance Max
Plan product-focused campaigns around your catalogue, product data, and tracking, using suitable Shopping or Performance Max formats.
Display & Video Advertising
Use visual and video formats to introduce your offer and reconnect with eligible audiences across suitable placements.
Ad Creative & Landing Pages
Develop messaging and creative assets, and review the destination page so the offer and next step are clear.
Measurement & Optimization
Set up agreed conversion actions, review performance, and refine targeting, creative, and campaign settings over time.
Two parts to the advertising budget.
The agreed budget used by the advertising platforms to deliver your campaigns.
The agreed work for planning, setup, creative assets, tracking, management, and reporting.
Understand the activity.
Review the business value.
We agree on the actions that matter to your business and use the available data to put campaign performance in context.
Advertising Spend & Traffic
Review campaign spend, relevant impressions, clicks, and traffic alongside the agreed budget and objectives.
Tracked Customer Actions
Measure selected actions such as form submissions, purchases, or calls where suitable tracking is configured.
Cost per Result
Assess the cost of the tracked actions that matter to the campaign and compare changes over time.
Sales Value & Business Context
Review attributed sales or conversion value alongside ad spend, margins, and the wider costs of your business.
Plan the launch.
Keep learning from the data.
Start with a clear offer and objective, prepare the assets and tracking, then review and improve the campaign as it runs.
Discover & Plan
Discuss your offer, audience, locations, objectives, budget, and any existing campaign information.
Build & Prepare
Set up the agreed campaign structure, ads, creative assets, landing page requirements, and tracking.
Launch & Review
Prepare for approval and launch, check delivery and measurement, and review the initial activity.
Refine & Report
Assess results, make considered adjustments, and report on the work completed and next priorities.
What helps us get started?
Your website or store, main offer, target audience and locations, and preferred budget and timeline. Existing advertising accounts, campaign history, brand assets, and product information can help shape the plan.
Your advertising questions.
A clearer starting point.
A few common questions about campaign formats, budgets, account management, and reporting.
Ask Us About PPC →What does PPC mean?
PPC means pay-per-click, where advertisers pay for clicks on their ads. Broader paid-media campaigns can use other billing models; we explain the selected campaign’s budget and billing approach before launch.
Which types of campaigns can you help with?
We can assess Google Search, Shopping, Performance Max, display, video, and paid social campaigns. The mix is selected around your goals, audience, offer, assets, and account requirements.
Is advertising spend included in the agency fee?
Advertising spend and agency fees are identified separately in the proposal. We agree on the platform budget and the scope of setup, creative work, management, and reporting before campaigns begin.
How much advertising budget do we need?
The starting budget depends on your market, audience, offer, competition, and the actions you want to generate. We discuss a test plan and review points based on your business priorities and available resources.
How quickly can a campaign start working?
Campaigns can begin delivering after setup and platform approval. A useful assessment of performance needs enough activity and reliable tracking, so we agree on review points and improvements as data becomes available.
Can you work with our existing advertising accounts?
Yes. We can review an existing account, discuss what you want to improve, and agree on the access, changes, and management work required.
What will campaign reports include?
Reporting can cover spend, impressions, clicks, tracked customer actions, and cost per result. For e-commerce, relevant sales or conversion value can also be included, with context on the changes made and next priorities.
Let’s plan a campaign
around your goals.
Share your offer, the people you want to reach, and what you’d like to achieve. Let’s discuss a practical advertising plan.
Start Your Advertising ConversationPAID DIGITAL ADVERTISING
Your quickest path to the first page of Google search results
The very best? You continue to have total control over how quickly you get to the top, how much you spend, and how long you remain there. And Silicon Toronto’s PPC Campaign Management team uses the most recent pay-per-click (PPC) technology, apps, and formulae to maximize your ROI
Pay-Per-Click (PPC) Continuous Watch
Never taking our eyes off the road is essential to getting the most out of your paid digital advertising spend. Every day, we keep an eye on everything. The greatest approach to continuously enhance your marketing is to do this.
We Prepare Google to Fight for Your Business
Data is the key ingredient in Silicon Toronto's PPC marketing tactics. robust, rich data. We feed the Google ad engine more and more as we have more. And your advertising strategies improve.
Reporting that is Responsible & Responsive
You get even more benefits from deep data. You get total transparency about the acts we take, the reasons we do them, and the benefits you received. It serves as your justification for your wise investment.
Our 5 Steps to High-ROI PPC Advertising
1
Discovery
Tell us about your business, your goals, and where you want to go. And don’t be shy. Working together, there’s no limit to how far we can take it.
2
Research
We’ll find out what your competitors are up to, research the highest-value keywords, and identify the best opportunities for high-impact, high-value campaigns.
3
Strategize
Leveraging the knowledge gained and the data compiled, we develop a custom, targeted strategy to grow your business, within the timeframe and budget you specify.
4
Execute
All the right tools and all the deep data only help you if they are strategically managed. Silicon Toronto’s digital marketing team launches and guides your campaign to its highest potential for success.
5
TMO (Track, Measure & Optimize)
You can only improve what you measure. We track and measure everything. Unceasingly. It’s the only way we know to constantly prove and improve the performance of your program.
In order to support all corporate objectives and aims, paid search has significantly changed. Sales, leads, internet traffic, product or brand recognition, and mobile app marketing are a few examples.
We can assist you in developing various campaign kinds that may help you reach those objectives since every organization is different.
These may consist of:
- Network Search Display Online Shopping Campaign
- Campaign using an app and a video
- PPC extends beyond search advertisements
Additional PPC advertising examples are shown below:
- Banner ads for retargeting Mobile click-to-call-only ads
- Ads in local map searches
- Sponsored video ads on YouTube
- Product shopping ads on e-commerce
Methodology and Opportunities for SEM and PPC
You need well-researched objectives as well as knowledge of the current possibilities and barriers. Analytics and sophisticated keyword research techniques form the basis of our process.
The SEM/PPC services provided by Silicon Toronto provide more than simply a keyword bidding solution.
We pinpoint recurring themes as well as trouble spots or weak points.
Our main goal is to provide more efficient, less expensive, and traffic that converts.
Our comprehensive PPC campaign management software includes…
- To increase market share and return on investment, concentrate on the main PPC network providers.
- Create a recurring, personalised internet advertising campaign that encourages new traffic.
- Decide geographically where your keyword-targeted advertising will appear.
- Enhance quality ratings for PPC and bolster current ranks.
- Adjust, purge, alter, and broaden current PPC campaigns.
- To improve account performance, keep an eye on the outcomes and make adjustments often.
- Investigate cutting-edge technology, market share growth potential, and trends.